How to do a Website Audit to Improve SEO & Conversions
Usability auditing with the Plerdy tool is a comprehensive expert assessment of your website based on a profound study of user behavior registered on it. Plerdy will provide you with crucial data based on which you will be able to run an efficient usability audit of your website, identify and fix SEO issues, and subsequently lead it to higher positions in search.
Thus, you'll compile a list of flaws in your website interface, navigation, and conversion path that can eventually affect its micro and macro conversion rates.
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How to do a Website Audit to Improve SEO & Conversions
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6 Reasons to Use Plerdy Data for a Website Usability Audit
You will benefit from our SaaS marketing product
Our team has developed a powerful tool to audit website content – a heatmap that features more than 100 reports for e-marketers and business owners.
We have 10+ years of experience in digital marketing
The Plerdy team has rich experience in auditing, analyzing, and improving eCommerce websites to boost their conversion rates. So we are well aware of all the weak spots of eCommerce websites and know what data you need to run a usability audit of your website.
We enable generating hypotheses about what leads to low website conversions
Thanks to the data gathered with the Plerdy heatmap about your website visitors’ behavior, you can generate hypotheses that potentially explain which functional flaws and problems are causing a low conversion on your website and how.
The analysis of the dynamic elements of the website
Some services disregard such an important aspect as the clickability analysis of the dynamic elements when UX auditing, including drop-down menu, pop-up, and slider. However, thanks to the unique Plerdy auditing functionality, you will receive this information.
The analysis of both the desktop and mobile versions of the website
In some areas, websites generate more than 60% of the traffic from their mobile versions, so it would be unwise not to audit the behavior of mobile users. With the Plerdy heatmap, you can run a UX auditing analysis separately for the desktop and mobile versions of your website.
Audit data analysis with Google Analytics
In addition to the Plerdy heatmap data, you also get the audit data from Google Analytics. Thus, you can analyze the sources of traffic and its quality to be able to pinpoint any problems. For example, fixing usability bugs alone will not improve conversion if the website gets mistargeted traffic.
So, it’s high time for you to stop losing 99% of potential clients due to being unaware of your website users’ behavior patterns and needs.